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Important Product Updates
Omnipod 5 Recall Notice
Omnipod 5 is under recall. Created and deployed branded email + SMS blasts for Sin City Diabetics, Get Fast Cash For Strips (GFCFS), and Diabetic Supplies 4 Cash (DS4C). Customers with SKU ending 0075 (USA assembled) receive $100 payout. Campaign scheduled and sent.
Metronic Products — No Longer Accepted
Sin City is no longer accepting Metronic products. Created and deployed email campaign notifying all customers. Branded versions created for all 3 sub-brands. Website banners designed and implemented.
Two accounts: V2 (primary active) + V3 (local expansion)
V3 Account — Local PMAX (Primary Spender)
Total Spend
$3,282
3 active campaigns
Clicks
730
37,447 impressions
Conversions
64
All conversions
| Campaign | Status | Spend | Clicks | Impr. | Conv. | CPA |
|---|
| Local PMAX General | Active | $2,472.03 | 379 | 14,860 | 55 | $44.95 |
| Local PMAX Expanded Locations | Active | $602.30 | 195 | 10,242 | 8 | $75.29 |
| Local PMAX | Wed & Thurs | Active | $207.57 | 156 | 12,345 | 1 | $207.57 |
| Total V3 | | $3,281.90 | 730 | 37,447 | 64 | $51.28 |
V2 Account — PMAX Website Traffic
CPA is under the $75 goal. V3 Local PMAX General is the star performer at $44.95 CPA with 55 conversions. V2 PMAX is extremely efficient at $9.20 CPA. The overall blended CPA across both accounts is $49.12 — well under the $75 target.
Watch: "Local PMAX Expanded Locations" is at $75.29 CPA (right at the limit) and "Wed & Thurs" campaign has $207 CPA on just 1 conversion — needs more data or may need to be paused.
2 active campaigns targeting leads across top 14 states + local traffic
| Campaign | Status | Objective | Daily Budget |
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| Lead Campaign | Sales vs Informative | Top 14 States | Active | Leads | $90.00 |
| Local Traffic | Dynamic | Active | Traffic | Dynamic |
Note: Meta API was rate-limited during this report generation. Historical snapshot data unavailable for Sin City Meta Ads. The team should pull fresh Meta performance data ahead of the meeting to present alongside Google numbers.
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Combined Google Ads Summary
Total Spend
$3,374
V2 + V3 combined
Blended CPA
$45.59
Under $75 goal
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Work Completed This Period
Email Marketing & SMS
Created Metronic product alert email and SMS blasts (company no longer accepts Metronic)
Created Omnipod 5 recall email and SMS blasts (with SKU 0075 $100 payout notice)
Created branded versions of Omnipod recall emails for GFCFS and DS4C sub-brands
Created DS4C and GFCFS Medtronic email (approved and sent)
Created Not Accepting Medtronic email campaign workflow
Scheduled Not Accepting Medtronic email campaign
Created welcome email for walk-in funnel (2 variants)
Created 30-day reminder email (Are your supplies holding up?)
Created 60-day re-engagement email (Don't let supplies run out)
Created 90-day incentive push email (Free care kit with 14-day window)
Created 180-day "We miss you" promotional email ($15 incentive)
Created spring-themed email (2 variants: Spring Cleaning Cash + Fresh Start Re-Engagement)
Created spring-themed Meta ad content (5 variants)
CRM / Automations
Designed and implemented walk-in funnel — 7-touchpoint SMS + email re-engagement across 4 phases (30/60/90/180 days)
Implemented automation to set contact source to "walk-in" when order status = paid-cash or contact created without source
Added "walk-in" as option on France's call list under follow-up status
Passed photo attachment to MM App from Servis CRM
Investigated contacts with no orders (coordinated with FreeAgent for follow-up call)
Calculated CPA numbers and added to Sin City reporting (Goal CPA: $75)
Website
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Walk-In Funnel — Complete
Full 7-touchpoint re-engagement funnel built across 4 phases:
| Phase | Timing | Channel | Message Theme |
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| Welcome | Day 0 | Email + SMS | Thank you for visiting, here's what we offer |
| Check-in | Day 30 | Email + SMS | Are your supplies holding up? |
| Re-engage | Day 60 | Email + SMS | Don't let supplies run out + $0 coverage |
| Incentive | Day 90 | Email + SMS | Free care kit with 14-day window |
| Win-back | Day 180 | Email | We miss you + $15 incentive |
Funnel is 100% complete. All copy written, A/B variants created, implementation guide provided. Ready for GoHighLevel workflow activation.
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Strategic Recommendations
1. CPA is well under goal. Blended Google Ads CPA of $45.59 is 39% below the $75 target. Local PMAX General is the clear winner at $44.95 CPA with 55 conversions.
2. Consider pausing "Wed & Thurs" campaign. Only 1 conversion at $207.57 CPA after 30 days. This test hasn't proven out — recommend reallocating budget to the General campaign.
3. "Expanded Locations" needs monitoring. At $75.29 CPA with 8 conversions, it's right at the goal limit. Give it one more week of data before deciding to scale or pull back.
4. Walk-in funnel ready to activate. All 7 touchpoints are built. Activate the GoHighLevel workflow to begin automatically nurturing walk-in customers through the 180-day journey.
5. Spring creative refresh ready. 5 new spring-themed Meta ad variants + spring email created. Deploy to keep messaging fresh and seasonal.
Coming Up Next
- Activate walk-in funnel workflow in GoHighLevel
- Deploy spring-themed Meta ad creatives
- Evaluate Wed & Thurs campaign for potential pause (CPA above goal)
- Monitor Expanded Locations campaign performance against $75 CPA target
- Continue monitoring Omnipod recall and Metronic communication effectiveness
- Prepare branded email templates for any future product updates across all 3 sub-brands