Fiber Sales — Meeting Deck

Google Ads Performance

Total Spend

$914.69

4 active campaigns

Clicks

381

11,001 impressions

Conversions

All conversions

Avg CPA

$16.94

Cost per conversion

CTR

3.46%

Click-through rate

Avg CPC

$2.40

Cost per click

Campaign	Status	Spend	Clicks	Impr.	Conv.	CPA
Phone Promo \| PMax	Active	$328.16	132	7,159	25	$13.13
Phone Promo \| Search #2	Active	$220.41	81	873	15	$14.69
AIA \| PMax #2	Active	$184.69	80	1,897	8	$23.09
AIA \| Search	Active	$181.43	88	1,072	6	$30.24
Total		$914.69	381	11,001	54	$16.94

Key Insight: Phone Promo campaigns are outperforming AIA — 40 conversions at $13.71 CPA vs. 14 conversions at $26.12 CPA for AIA. Phone Promo PMax is the top performer overall with 25 conversions at $13.13 each.

Meta Ads Performance

Total Spend (7-day avg)

~$832/wk

6 active campaigns

Weekly Clicks

~536

Avg from snapshots

Weekly Leads

~28

Recent 7-day avg

Avg CPL

$26.34

Cost per lead

Campaign	Status	Objective	Daily Budget
AIA Full AI test	Active	Leads	$300.00
AIA AI test - 2FA	Active	Leads	$280.00
AIA Engagement Campaign - v2	Active	Engagement	$10.00
AIA Engagement Campaign	Active	Engagement	$25.54
AIA: Traffic	Active	Traffic	$10.50
Retargeting AIA	Active	Leads	$6.00

Key Insight: Meta is primarily driving AIA leads. The two main lead campaigns ($300 + $280 daily budgets) dominate spend. Recent snapshots show ~28 leads/week at ~$26 CPL. Spring-themed creatives were created and are ready for deployment.

Combined Ad Spend Summary

Google Ads (30 days)

Spend

$914.69

Conv.

Meta Ads (30 days est.)

Spend

~$3,500

Leads

~120

Total estimated 30-day investment: ~$4,415 across Google + Meta

Total estimated conversions/leads: ~174 combined

Blended CPA: ~$25.37

✓

Work Completed This Period

Google & Meta Ads

Updated ad creatives and text for price increase (port-in $10 → $15)
Reviewed Google Ads with Turbo Agent — updated AIA search with higher intent phrase "business internet", added negative keywords for competitors, non-business intent, support/account queries
Updated Google and Meta landing pages
Updated ads to reflect $15/month (removed $10/month) and changed $40/month to $30
Created spring-themed Meta ad content (3 variants) for Phone Promo
Created spring-themed Meta ad content (4 variants) for AIA

Website

Created landing page for APPNA Physicians Network
Made two additional pages with different tracking numbers
Adjusted AIA pages based on client feedback
Adjusted APPNA pages based on client feedback
Removed/corrected inaccurate "100 carriers" and "20+ years" claims on Connect Fiber site, updated experience wording, fixed header menu
Added asterisks and disclaimers on $15 and $30 pricing to Appna website
Added "$800 ETF buyout included with $15/month" messaging to new website
Swapped domain to new site

CRM / Automations

Paused Phone Promo texting and relaunched AIA texting promo

Strategic Recommendations

1. Phone Promo is winning on Google. Phone Promo campaigns are generating leads at $13-15 CPA — nearly half the cost of AIA campaigns ($23-30 CPA). Consider shifting more budget toward Phone Promo Search + PMax.

2. AIA Search has 0 primary conversions. AIA | Search shows 0 primary conversions but 6 all-conversions — this may indicate a conversion tracking mismatch. Worth auditing which conversion actions are marked as primary vs. secondary.

3. Spring creatives ready for deployment. 7 new spring-themed Meta ad variants (3 Phone Promo + 4 AIA) have been created and are ready to rotate into active campaigns to keep creative fresh.

4. Meta budget consolidation opportunity. 6 active Meta campaigns with varying budgets. Consider consolidating to 2-3 top performers to give Meta's algorithm more data per campaign.

Coming Up Next

Deploy spring-themed ad creatives across Meta campaigns
Audit AIA | Search conversion tracking to resolve 0 primary conv issue
Explore referral campaign opportunity (pending referral amount from client)
Continue monitoring Phone Promo performance for potential budget increase
Client expressed satisfaction — discuss potential budget increase